Lionsgate Media Team

UTM Builder

Streamlined UTM creation for every campaign.

Note. If it's not a Lionsgate-owned website or Fandango page it does not need a UTM.

What is your name? (optional)

Destination Type

Is this driving to the Lionsgate Movie Site/Fandango (99% of cases) or a separate Lionsgate-owned website?

Lionsgate Movie Site/Fandango

Separate Lionsgate-owned website

Campaign Phase

Which phase of the campaign?

Trailer

Pre-Open

PVOD/HE

Details (examples provided in dropdowns)

What is the current Lionsgate URL?

Which platform?

Digital or Social?

Which campaign?

If unsure, use title+platform (ex. michaelsnapchat).

Which title? (case sensitive)