Lionsgate Media Team

UTM Generator

Streamlined UTM creation for every campaign.

Note. If it's not a Lionsgate-owned website or Fandango page it does not need a UTM.

Destination Type

Is this driving to the Lionsgate Movie Site/Fandango (99% of cases) or a separate Lionsgate-owned website?

Campaign Phase

Which phase of the campaign?

Details

Note. Meta = fbig stream or ig story

If unsure, use title+platform (ex. michaelsnapchat).

If you run into any issues, have any clarification questions, or need help, reach out to Rafa.